SEO Content Marketing for Workplace SaaS Companies

Your SaaS blog should do more than rank on Google. It should attract your ideal users and turn them into subscribers.

I help business management, productivity, and employee engagement SaaS companies develop SEO content strategies that attract qualified leads and drive conversions by showing their ideal users how software features can solve their problems.

My feature-focused content strategy process includes:

• Audience Research
• Competitive Analysis
• Keyword Research & Mapping
• SEO Content Calendar Development
• SEO Content Writing
• LinkedIn Newsletters

Sure, your SaaS website has a blog. But is it the powerhouse marketing tool it could be?

Without a strategic plan to guide your ideal users from search engines to your product pages, your blog won’t drive the conversions you need.

I'll help you unlock your blog's true potential by creating a feature-focused SEO content roadmap that shows you how to guide your ideal users from search engines into your sales funnel, demonstrating how your SaaS solves their problems.

First, I use forums, social media, and insights from your marketing and sales processes to learn about your audience’s needs, challenges, and search behavior. This helps me understand their goals, the information they’re searching for, and how they look for solutions.

Once I understand how your ideal users perceive your software, I use Ahrefs, Moz, and Semrush to find the SEO keywords that they're searching for.

Next, I connect those SEO keywords to your software's features and build a content calendar that prioritizes educating, inspiring, and converting your ideal users.

After your calendar is in place, I'll help you implement it by writing two feature-focused articles each month. Each article includes a “feature-focused solution statement” that links your content to your feature landing pages, strategically guiding users through your sales funnel and turning passive traffic into active leads.

Let’s transform your SaaS blog into a strategic lead generator and sales driver, so you can attract more of your ideal users and spend less on paid ads!

"Nadira is proactive, reliable, and exceeds expectations. She thoroughly researched our industry before even reaching out, offered actionable advice for improving our content strategy, and then delivered. She was great to work with!"

—Una Japundza, Chief Revenue Officer of HeyTaco

Stop wasting time on content that doesn’t deliver.  Let’s create a strategy that attracts more qualified leads, drives conversions, and reduces your reliance on paid ads.

Ready to attract your ideal users with a feature-focused content strategy?