Feature-Focused Content Writing and Content Strategy Services for SaaS Companies

I help SaaS companies plan and create SEO content that bridges the gap between their audience's problems and their software's features so they can increase their brand awareness, attract more qualified leads, and nurture more future users without spending more on paid ads.

• Introduce your SaaS to your ideal users.
• Show them why your software is the perfect tool to solve their problems.
• Guide them to your feature landing pages and into your sales funnel.

If your SaaS site has a blog, but you're publishing content that isn't optimized to speak to your ideal users, you could be missing out on opportunities to fill your sales funnel with people who are already interested in what your software has to offer.

Creating SEO-optimized content that helps your ideal users solve their problems and positioning your software's features as tools that help them reach their goals encourages your readers to visit your feature landing pages, learn more about your software's uses, and take the first step toward becoming informed subscribers and engaged users.

Are you having trouble creating content that your ideal users are searching for?

Do you get overwhelmed while trying to create an SEO content strategy and editorial calendar to guide your blogging efforts?

Are you struggling to turn your existing content strategy into articles that guide readers into your sales funnel without clunky keyword stuffing?

I'll help you build the strategy and craft the content that helps your audience discover why your SaaS is the solution they've been searching for.

"Nadira is proactive, reliable, and exceeds expectations. She thoroughly researched our industry before even reaching out, offered actionable advice for improving our content strategy, and then delivered. She was great to work with!"

—Una Japundza, Chief Revenue Officer of HeyTaco

How do you create content that helps your ideal users solve their problems and guides them into your sales funnel?

By focusing on the benefits of your software's features.

When I plan and write SaaS content, I always start by asking myself four feature-focused questions:

1. What problems are readers trying to solve when they search for a keyword?
2. What underlying problems make the problem they've searched for difficult to solve?
3. How would they solve their surface problem without my client's software? What are the drawbacks of this solution?
4. How can my client's software features help readers solve their surface and underlying problems more efficiently?

Asking these questions helps me create a bridge between the keywords my clients should target, the problems their readers need to solve, and the features of my clients' software.

My feature-focused content creation process could be the solution for your SaaS blog if you:

• Need an extra hand turning your existing content strategy into compelling content
• Want to get a better understanding of how to compete with other SaaS in your niche to drive traffic to your website
• Want to spend less time guessing at what your ideal users want to read and more time creating content that guides them into your sales funnel
• Have endless ideas for content, but no plan to turn your ideas into lead-generating articles
• Don't know how to connect what your SaaS does to the keywords your ideal users are searching for.