SEO Content Strategies and Content Writing for SaaS Teams

Show your ideal users why your software’s the solution they’ve been searching for.

I’m a freelance SEO content strategist who helps productivity, employee engagement, and business management SaaS teams use the Jobs-to-be-Done framework to plan and create insight-driven SEO content that attracts qualified leads and turns searchers into subscribers.

What’s the difference between searching for “email marketing software” and searching for “how to use newsletters to reduce customer churn”?

One query focuses on a keyword. The other focuses on a need.

Business owners don’t buy software because they want to memorize another login or clutter their desktops with another app.

They buy software because they have an unmet need:

• A job they need to do

• A problem they need to solve

• A goal they need to reach

When your content helps your ideal users solve their problems and highlights how your software can help, it builds trust and creates an organic marketing system that guides qualified leads from search engines to your sales pages without expensive ads.

My Insight-Driven SEO Roadmap is a done-with-you SEO content strategy, creation, and promotion program for productivity, employee engagement, and business management SaaS teams. Together, we’ll uncover the motivations behind your ideal users’ search behaviors and create content that attracts and converts qualified leads by showing them how your software can help them reach their goals.