SEO Content Marketing for Workplace SaaS Companies

Your SaaS blog should do more than rank on Google. It should attract your ideal users and turn them into subscribers.

I develop and implement SEO content strategies that help business management, productivity, and employee engagement SaaS companies guide their ideal users into their sales funnels by showing readers how software features can help them solve their problems.

My feature-focused content strategy process includes:

• Audience Research
• Competitive Analysis
• Keyword Research & Mapping
• SEO Content Calendar Development
• SEO Content Writing
• Content Performance Reporting
• LinkedIn Newsletters

Sure, your SaaS website has a blog. But is it the strategic marketing tool it could be?

Without a plan to guide your ideal users from search engines to your sales funnel, your blog won’t drive the conversions you need.

I'll help you unlock your SaaS blog's potential by creating a feature-focused SEO content calendar of topics that your audience is actually searching for, so you can create content that ranks in search engines, helps your readers find the answers they need, and presents your software features as tools that can help your ideal users reach their goals.

First, I'll use forums, social media, and insights from your marketing and sales processes to learn about your audience’s needs, challenges, and search behavior. This helps me understand their goals, the information they’re searching for, and how they look for solutions.

Once I understand how your ideal users feel about your software, I'll use Ahrefs, Moz, and Semrush to find the SEO keywords that they're searching for. Then, I'll connect those SEO keywords to your software's features and build a content calendar that prioritizes educating, inspiring, and converting your ideal users.

After your calendar is in place, I can help you implement your new SEO content plan by writing two feature-focused articles from your calendar each month. Each SEO-optimized article will include a “feature-focused solution statement” that turns passive traffic into active leads by creating a bridge between your readers' problems and your software's features.

After your articles are published, I can help you repurpose each piece into a LinkedIn newsletter article and a promotional LinkedIn post that you can share with your network, so you can start attracting your ideal users without having to wait for search engines to index and rank your content.

Let’s build a feature-focused SEO content strategy that bridges the gap between search engines and your sales pages, so you can attract more of your ideal SaaS users and spend less on paid ads!

"Nadira is proactive, reliable, and exceeds expectations. She thoroughly researched our industry before even reaching out, offered actionable advice for improving our content strategy, and then delivered. She was great to work with!"

—Una Japundza, Chief Revenue Officer of HeyTaco

Stop wasting time on content that doesn’t deliver.  Let’s create a strategy that attracts more qualified leads, drives conversions, and reduces your reliance on paid ads.

Ready to attract your ideal users with a feature-focused content strategy?